First Impressions: What Does Your Reception Area Say About You?
For better or worse, we all make judgments based on appearances. When you enter a new environment, your brain automatically starts cataloguing your surroundings, making Sherlock-Holmes-style deductions about whether a place is pretentious, casual, creative, or bland.
Human beings rely on visual clues and sensory details to help us make sense of the world. This is why first impressions matter so much. From the moment a client walks in the door, they are gathering information about who you are and what you value as a company. What does your reception area say about your business, your brand, and your message? How can you differentiate your company and create a space that inspires your customers and employees?
We have a few ideas.
We work with our clients to ensure that each element of the design is cohesive and on-message with the company’s brand. The fabrics, flooring, lighting, and sound all contribute to the feel of the room and set the tone for the office. “When we work with companies on redesigning their reception space, we usually work hand in hand with their marketing team to make sure our designs are in line with their brand standards. For us, the first piece of the puzzle is just as important as the last,” says Workplace Culture Consultant, Mike Warren.
When it comes to reception desks and entryway furnishings, we like to think outside of the box by creating custom, built-in pieces that mesh so seamlessly with the space, you’ll think they came that way. Adding liquid panels and other accents give a clean, polished look that will communicate sleek professionalism to both employees and clients.
Utilizing technology is a great way to welcome guests and communicate your brand. Rieke offers solutions like integrated flat screens that display relevant information in the reception area as well as innovative interactive elements such as handheld tablets that allow customers to be entertained while they wait.
Never underestimate the power of the right flooring. You might think that clients won’t notice what’s under their feet, but flooring is what ties everything else in the room together. “We don’t just see flooring as something you walk on, we see it as a platform and our ultimate goal is to create the right stage in a workspace,” says Flooring Manager, Jared Todd.
Rieke focuses on both the functionality and the creative design of office and entryway flooring. On a practical level, flooring needs to be durable enough to withstand multiple seasons of dirt, mud, snow, and salt, but should also be attractive, comfortable, and easy to maintain.
Flooring can also be utilized to enhance your company’s brand. Whether it’s a custom logo design for a cement floor, patterned ceramic tiling, or vinyl accents for hardwoods, flooring is an opportunity to bring together the functionality, comfort, and style you need to create a one-of-a-kind look and feel.
What do your customers see when they walk through your front door? Does your reception area communicate who you are and what you’re about? First impressions matter. Make yours count.
2000 Fox Lane
Elgin, IL 60123-7814